| Offline Strategies
Don't forget to integrate your web site information
into all your legacy or offline marketing collateral.
Don't forget (many do) to include
your web address and any other relevant information about your site anywhere you possibly
can in your existing marketing materials and any future marketing plans. Change ad copy,
business cards, phone book listings, etc., and think of new ways to promote your site in
your existing offline marketing channels. More in-depth strategies are addressed as part
of a custom campaign.
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