GoTo has become a powerhouse in the search engines. Formerly garnering traffic only through its own portal, GoTo has aggressively sought and gained partnerships with a majority of the high traffic portals on the web. A good listing in GoTo gives you exposure at a majority of the most important search engines. The following list is a partial list, as GoTo is constantly making new deals with influential partners.

GoTo listings are used by the following in the indicated manner:

AOL – Web Search and Web site search displays the top three listings from GoTo

Netscape Search – displays the top two listings on each results page. GoTo is also in the search rotation. As a  matter of fact, 6 of the search options on the Netscape search page use GoTo data in some way.

HotBot – the top three listings are displayed at the top of the page, and the fourth listing is displayed between the 9^th and 10^th result – (which are delivered by Direct Hit)

Lycos – the top 3 listings from GoTo are displayed, and the 4^th and 5^th results are displayed mixed in with the other results.

Altavista –  AltaVista displays the top 3 results at the foot of the search results. A good position, because users generally scroll to the bottom of the results page. The GoTo listings are before the links to subsequent pages, where they cannot be missed.  There is also an option to click "more" to show a full page of GoTo results.

Metacrawler – the top ten GoTo listings are displayed mixed in to the search results pages. In addition, the top five listings in GoTo are in a "GoTo's Best Picks" box at the bottom of each results page. Surfers reaching the bottom of the page are shown the entire box, above the next pages links.

Dogpile – the top 10 GoTo listings are displayed in the GoTo section, near the top of the results, second only to Looksmart.

Mamma.com – lists the top listing in GoTo under the heading of "Mamma Recommends", and up to 10 listings mixed into the search results.

Earthlink / Mindspring – the default start page for users to this mega ISP uses GoTo for its search provider

GoTo is working on an arrangement with Microsoft to link the Web Search button on the new Internet Explorer directly to GoTo results. As many new users think this button is the only button to search the Internet, this would be a major coup for GoTo and a boost to traffic for GoTo’s advertisers. Soon a partnership may be announced with Microsoft’s Bcentral

GoTo supplies results to dozens of other significant engines, and tens of thousands of affiliates, yielding a very deep penetration in many markets.

As you can clearly see, an effective pay-per-click campaign will get you an enormous amount of exposure, and you only pay for results.