| PV: |
Page
Views - the number of search results pages that will contain your
listing |
| M: |
Monthly
cost of clicks to these search terms at the suggested bids |
| CPM: |
Cost per
thousand impressions (for comparison only) |
| V: |
The
estimated number of Visitors to your site for this report |
| CTR: |
Click
Through rate - the average of varying click through rates based on
position |
| CPC: |
Average
Cost Per Click based on the suggested bids |
| ST: |
Number
of Search Terms suggested on this report |
| Keyword: |
Researched
key word or phrase |
| Count
1: |
The
number of times this term was searched at GoTo in the previous month |
| $
Top: |
The
price of being number one under this term at the time of this
report. |
| Buy
$: |
Recommended
bid price to start |
| Buy
#: |
GoTo
listing rank at the buy price |
| Count
2: |
The
click through count - the number of visitors for this term |
| Total: |
Product
of Count 2 and buy $ |
