| GoTo
and Pay Per Click Campaigns
Qualified traffic for
pennies at GoTo.
A relatively new concept in
search engine placement is that of pay per click (PPC) search engines.
The industry leader in this area is GoTo.com. We highly suggest the
use of GoTo pay per click search engine as a nearly instant source of
qualified traffic.
 In a PPC
engine, advertisers bid for positions within the search results, and
are charged per click when visitors click on your listing, and visit
your site. The bidding is dynamic, and rankings change as advertisers
jockey for position.
Currently GoTo supplies
results to dozens of search engines including AOL, Compuserve,
AltaVista, HotBot, Lycos, Netscape Search, Metacrawler, Dogpile, Mamma
and dozens of others. See our GoTo
Partners page.
 As you can see, effective
bidding at GoTo should be a cornerstone of your web promotion strategy,
and your reach increases as GoTo adds quality partners. Keep in mind
that GoTo bids are cost per click, not cost per impression. You
only pay for traffic that actually visits your site, contrary to
advertising vehicles that charge per impression. See our GoTo
Services page for more information.
The majority of search engines
are taking months to add and index sites. Many of the new ranking
algorithms depend on long term factors such as inbound links. Your
site may need additional visitors while the pages are "settling" in the traditional search
engines and directories, or to boost your traffic on a regular basis.
 Aaxis has developed a custom
methodology to obtain the best results from GoTo at the lowest cost
per click. In fact the savings realized from this methodology can pay
for a site’s entire optimization project.
In addition, once the research
and bidding is done on GoTo, we can suggest and manage accounts at
other PPC engines where you can leverage your terms through several
other engines.
If you already have a GoTo
account, we can make your bidding campaign far more efficient in a
very short time.
Call Aaxis today to discuss
creating nearly instant traffic, or optimizing your current GoTo
campaign as a separate project, or as part of a total optimization.
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