| Basic
Search Engine Optimization Package
Overview
After
consulting with you (the client), and thoroughly reviewing the site,
we will recommend design and technical modifications. The key to
this project is determining the most productive
keywords/categories, building optimized supplemental pages around
them, evaluating results, then refining and resubmitting periodically.
We believe this
focused, ongoing approach will be the most effective.
Review
After
consultation and agreement on basic strategy, the entire site is
reviewed:
- Keyword/URL
ranking report
- design efficiency
(regarding search engines)
- meta tag placement
- present search
engine and directory positioning
- competitor site
analysis
- link analysis
Preparation
Site pages
are prepared for submission:
- Design
modifications
- keyword research
- meta tag revision
(keywords and copy) and installation instructions
- "supplemental"
page design & construction
Supplemental pages
will be created based on keyword popularity and then content topics.
They will be optimized for a "general" search engine or
directory listing.
Submission
Site and page
submission takes place in two phases:
- To expedite the
process, after the keyword research has been completed, we can
submit to Yahoo and Looksmart as well as all the pay-per-click
engines.
- After the existing
pages have been modified and supplemental pages have been created
and posted, we submit to the remaining search engines and
directories:
- to all the
remaining major search engines and directories (about 15)
- to a second level
of search engines and directories (up to 40)
- to a specialized
list of niche directories, award sites, etc. (up to 50)
Additional listing
considerations:
- research into
individual search engine options such as proprietary channels,
directories, etc.
- suggestions or
solicitations for editorials, etc.
- research options
for leveraging banner placements and purchase
Link popularity
Link
popularity has become increasingly important in determining search
engine rankings. We will recommend a customized strategy once the main
research has been completed.
Statistic analysis,
monitoring and maintenance
- initial (6 week)
review, and assessment for positioning results, trend analysis
- adjustments and
changes recommendations and implementation
Documentation and
Reports
- search engine
ranking by keyword report (initial and 6 week)
- submission &
verification logs
Follow-up and maintenance
After six weeks, we will evaluate your positioning and results and recommend
adjustments to the site and resubmit pages as necessary.
Ongoing
maintenance (optional)
- periodic statistic
reports (or analysis of client’s) and reviews with recommendations
for updates, changes
- notification of
significant search engine policy changes, modifications
- updates of existing
pages and addition and submission of new site pages
- re-submission of
pages as necessary
- periodic strategy
review, modification
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